Get this free eBook written by me, Susanna, for people like you in the HR (marketing) industry who want to discover how to build an employer brand that convinces, converts and generates real value for the business.
Inside this ebook:
1. Why we need to rethink employer branding - again
2. How the information revolution has changed human behaviour and expectations.
3. Key characteristics of "traditional" employer branding we need to let go because it no longer delivers.
4. The Paradigm Shift of Modern Employer Branding.
5. How to become a relevant employer - The 5 Key Principles.
6. The communication framework for the ongoing, modern employer branding process.
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