7pm: Answering People's Questions

Signup for this free, conversational webinar, in which Steve Davis and David Olney will explore the three aspects of effective marketing, drawn from David's excellent thesis on the history and application of Inbound Marketing.

The goal is to give context and then some practical follow up tasks to help get clarity about:

• The ideal personas your business needs to attract, serve, and "wow"
• An approach for auditing your current marketing materials from your customers' perspectives
• Some protocols to put in place to help nurture customers into loyal brand advocates.

We will send a Zoom invitation to you upon registration, a follow up email on the day, another 60 minutes before the session, and one last one five minutes before start time.