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In the podcast episode 113, I talked about how HR leads are finding the prospect of owning employer branding intimidating and if this is the case with you too, I wanted to know.
If there are enough HR leads struggling with this, I am interested in creating an online-sparring program to help you to navigate from the employer branding fog into clarity and feel more comfortable about owning employer branding at HR.
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I will now keep this opportunity open for a little while to see if other people are interested too. I will let you know in a few weeks how this turns out.
Susanna
P.S I found the original research paper online in which Simon Barrow and Tim Ambler defined employer branding.
You can find it and download it too here on the Research Gate -website.
Please note, I have no affiliation with Research Gate not Barrow and Ambler and take no responsibility for the content and the availability of the content on this or other websites.