Let's say you're somewhat interested in the Fantasy / Noir detective cases of Clay Golem and you'd like to know when there are updates or giveaways or what-have-you. Let's say that there's a free, no-spam email list which keeps you up-to-date with such news (and that's all). This is where you can sign up for free updates!
After you click Sign Up!, look for the Confirm e-mail (it might wind up in your Spam folder). Once you Confirm, the system will automatically send you the welcome email with the free, exclusive content from THE BLUE GOLEM.
You have successfully joined the subscriber list. Bring on the golems!